Smuuti Skin products with fruit slices on a pink background

About us

Person holding a white tote bag with Smuuti Skin skincare products on grass

Making skincare simple and fun for everyone!

Smuuti Skin is a Finnish brand making skincare simple and fun for everyone. Get the K-Beauty glow from quality vegan skincare made in Korea with the power of vitamin-rich fruit extracts. Products are designed in Finland with all skin types in mind, even young and sensitive skin. 

 Smuuti is built together with our community to empower, inspire and educate on healthy skin. Since founding in 2023, Smuuti Skin has sold over 3 million products and is available in thousands of retail locations across the Nordics. Our highly engaged community is made up of 200k+ followers across social media.

You'll find all our delicious products here at smuutiskin.com with shipping across the EU 🍉✨

Founder's greetings

I founded Smuuti in January 2023 because Finland lacked a colorful and interesting skincare brand. In three years, we have sold more than 3 million products, and you can get Smuuti in more than a thousand stores in the Nordics and Baltics. 

I wanted to create a brand that highlighted the great quality and price of Korean cosmetics as well as their simple but effective skincare products. I wanted to offer products for young skin as well, and that's why Smuuti's products are designed for everyone. We do not use ingredients that easily irritate the skin, such as sulfates or alcohol, in our products.

I believe that effective skincare doesn't have to be difficult, and that you don’t need 15 different boring products. Smuuti makes skincare simple and fun, while bringing Korean cosmetics easily accessible to everyone. You can also find our products easily through our retailers. 

I hope that Smuuti brightens up your skin care moments too ♡

Love, Jenni

Get to know

Our fruity product lines

Browse through our delicious product lines. You can mix and match different products from each line to tailor to your skin concerns. So feel free to experiment!